Advert – the real meaning

I saw this Daily Record article about some video or something that A.G. Barr made. I’ve not watched it and I’m not going to but the article is funny.

https://www.dailyrecord.co.uk/news/scottish-news/irn-bru-fans-mock-new-13676119

I liked this quote:

Andrew Hogg posted: “Surely the wee kid in the snow is a metaphor for us (the public) wanting our Bru back and Barrs is the snowman that took it from us? Is that not the point of this advert?”

Barr, until you bring back full sugar Irn-Bru, you can shove that snowman   __ ____ ____  (I’ll let you decide which words to put here, have a game of hangman if you like)